The Beginning Of
PIONEER
Before becoming a household name in beauty, Jesi Mendez pursued his creative passion by studying Fine Arts at the University of Santo Tomas. His artistic foundation would later become the cornerstone of his approach to hairstyling, where every haircut, color, and transformation was treated as a work of art.
In the late 1970s, Jesi began his career in a modest “hole-in-the-wall” salon along Buendia. Despite its simple beginnings, word quickly spread about his exceptional talent and personalized approach to beauty. Demand grew so rapidly that clients were accommodated on a first-come, first-served basis, often willing to wait for the opportunity to experience his work.
As his reputation continued to grow, Jesi launched Woman’s Journal, a beauty and lifestyle magazine that featured his signature before-and-after makeovers. The publication became a popular platform that showcased dramatic transformations and beauty education, further establishing his name in the industry for over a decade.
